What a year

What. A. Year.

There is no doubt in anyone’s mind that 2020 has been… interesting… challenging… for most people and businesses, globally.

Starting with the devastating bushfires throughout Australia, and then of course, Covid, life has changed for, arguably, everyone in the world in one way or another, or many.

As a small business owner / sole operator who largely works from home, I’ve been one of the more fortunate people for whom life hasn’t changed too much.

Thank you

But… this would not have been possible without my ongoing and new clients who have supported Little pink typewriter throughout this crazy year – and of course, my cheerleaders.

Whether we’ve worked together or you’ve been cheering from the sidelines and/or referred me to people within your networks – THANK YOU.

On the Little pink typewriter keys

I’ve continued to provide copywriting, editing, content curation (and, in some cases, general marketing services) to SMEs and larger organisations in the engineering, industrial, property and construction sectors, including GHD, M&K Andrews Transport, Ouwens Casserly Projects, Teksal Safety and Wilshaw Engineering.

I’ve helped small businesses launch new websites, written EDMs, capability statements,  thought leadership articles, news articles, website content and social media content, and provided LinkedIn account management for Teksal Safety and Wilshaw Engineering. Give them a follow!

Learning and networking

While most events and / or networking experiences went virtual, before the various stages of lockdown I managed to get to the in-person Australasian Oil and Gas conference, and Business Chicks’ International Women’s Day breakfast in Perth.

Then it was all about online learning and insights via the amazingly generous Marketers in Pyjamas by Tribe and the UK-based Content Marketing Association.

Later in the year I was fortunate to attend (in person!) the MEAA WA Media Awards.

On the blog

I’ve also shared some general writing tips and blog posts about how to bring services content to life, how to make product content sexy, not salesy and how to pitch to industry journals.

Community

Given the impact of Covid et al on small business, I wrote a blog about supporting small business – now and always, particularly for businesses in my local community.

My partner in creativity and I continued to support the fantastic work of the Australian Literacy and Numeracy Foundation via our “Alphabet, with a difference” project.

And of course, I couldn’t deliver half the projects I work on without my creative collaborators.

Here’s to 2021 – whatever it may bring. And wishing you and yours a happy, healthy – and of course, grammatically sound – Christmas.

Now pour yourself a glass of your preferred beverage. You deserve it.

Cheers!
JB