So, it’s been quite the year… again… and I’ve not had time to write my year in review… But it has been another adventure, and my biggest highlight has been sticking to my 2021 goal of “less is more” – fewer clients; more focus / less transactional; more relationship-building / less telling; more doing / […]
A Perth-based architectural firm engaged Little pink typewriter to help them write and edit their Artwork Concept Proposal for a public art project. The brief: Artwork Concept Proposal The proposal had to address several criteria pertaining to the project’s objectives, considerations and limitations, including: Excellence + Quality Concept / Response to Brief Response to Site […]
Some time ago… I was asked these six questions about creativity, and, in my case, writing. For the most part, the answers still ring true. Enjoy! How would you define creativity? Following your heart / passion, through your medium of choice, to express your true self, and in doing so, impact others, invariably via an […]
I recently wrote an architectural design statement for a Perth-based architecture firm, as part of its tender submission. I was referred to them by another comms / content marketer, so had not worked with the company before. The deadline was tight, so we got cracking – quickly. The brief: Architectural Design Statement So, what is […]
To paraphrase Madagascar‘s King Julien: I like to move it move it! In non-Little pink typewriter news, throughout October, I’ll be donning my little pink running shoes, little pink yoga gear and / or little pink lycra to take part in Share the Dignity’s #Move4Dignity. What is Move4Dignity? Move4Dignity is a virtual exercise event held throughout […]
Ay, ay, ay, I see a lot of “grammar” arguments on the internet… among the g’zillion other arguments on the internet, which is always a fun place to be. Insert eye roll. And I see comments like, “nobody cares about grammar” and “oh you can just choose whichever you like and stick with it.” Well, […]
Client: Wilshaw Services: I write and / or edit regular website articles and LinkedIn content for mining engineering and fabrication firm, Wilshaw. Outcome: As part of my ongoing content marketing service, Content Plus, I: Write and publish the technical / engineering / mining-related content, including images / video as applicable, to their website using their […]
Client: Teksal Safety Brief: As I provide ongoing content marketing services for Teksal Safety, this editorial formed part of that service. With oil and gas being a key industry for Teksal Safety, I developed the editorial (and an accompanying ad) for the Australian-based magazine, Oil & Gas Australia‘s Australian Petroleum Production & Exploration Association (APPEA) edition. […]
Client: Arup The brief Global advisory, design and engineering consultancy Arup engaged Little pink typewriter to co-write a thought leadership article about their urban design disciplines, including engineering, landscape architecture, acoustics, lighting, and safety and security. Working with the marketing manager in Sydney, via email and phone, we worked through the brief and finetuned the […]
Little pink typewriter is helping New South Wales-based construction industry publisher, This Is Construction, generate compelling, multi-channel content for its clients to showcase their expertise. Client: This Is Construction (and its clients) Project: This Is Construction (TIC) Managing Director Dean Oliver recently relaunched TIC 2.0 and was looking for freelance content writers, with experience in […]
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