Client love: website copy for Ouwens Casserly Projects

Client: Ouwens Casserly Projects The brief: Adelaide-based property developer Ouwens Casserly Projects was looking for website copywriting and editing services for its new sustainable urban development, Third Avenue. After some interstate phonecalls and emails to consolidate the brief, Little pink typewriter got typing. It was a super-tight timeframe, but we got there! I wrote/edited keyword-driven copy for

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darling girl

Goodbye, darling Darma

In four short months our family of four has gone to three, now two. For more than fifteen years you and Madra have been our constant. For more than fifteen years we’ve had the jingle-jangle of collars, and the sound of claws on floors. Every morning. Every night. We know the silence that awaits us

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Magazine article: Collaborating with purpose

“Besides the thrill of working on a cool project together, we wanted to create something that would have impact and make a difference to the lives of others. As cheesy as that may sound, it was true, and the sheer joy of that spurred us along. And the more excited we became about the project,

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beautiful boy

Goodbye my beautiful boy

– This is not a Little pink typewriter business post, but my boy deserves a blog post. –  Today is the day I’ve been bracing myself for for months, possibly years… preparing to grieve… preparing to say goodbye to the most beautiful chocolate boy in the world. I’ve been trying to prematurely grieve, in the

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Service spotlight: Editing

Now I know you’re not supposed to have favourites… and as much as I love crafting brand spanking new copy, I gotta say, I LOVE editing. There’s something very satisfying about finessing, polishing, fine-tuning, trimming copy until you find ‘the right word’ or create ‘the perfect sentence’. And, even if you’re a gun writer or

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