Love me tender…

Ayayay, hands up who loves tender writing? *cue silence*… Yeah, it’s not everyone’s cuppa tea. And while each tender should be tailored, if you do the hard yards up front, and consolidate your company’s voice, values, messaging and key point/s of difference, you should have a pretty solid foundation to build on. Be sure to:

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Film review for The Curb: Brittany Runs a Marathon

Fancy a good giggle – with an important message? Get along to Brittany Runs a Marathon. “Starring Jillian Bell, written and directed by Paul Downs Colaizzo (based on and made for his actual friend, Brittany, who, yes, ran a marathon!), Brittany Runs A Marathon is an absolute hoot. And, importantly, offers a lot more than its

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Film review for The Curb: Yuli

I was fortunate to pop along to the preview screening of Yuli – a beautiful and moving biopic about Cuban ballet dancer, Carlos Acosta (nicknamed Yuli by his father). With many themes to explore, the film navigates them with care, using a range of techniques – emotive, unapologetic drama, archive footage and expressive dance sequences

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Service spotlight: Content Plus

Ooooh, doesn’t that sound fancy? While I provide copywriting, editing and online publishing as separate services, I’ve been doing “the whole shebang” for a client for a while, including basic LinkedIn metrics analysis, so I thought why not package it as a service offering. This means the whole content process is taken care of, from

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Tender writing and editing – it’s an adventure!

Tender writing. Mmm. Those two little words often evoke strong emotions in people. Sometimes hives. Yeah, yeah, I know. It’s not for everyone. But – if you reframe the way you think about it – it can be an adventure! It’s complex. It’s challenging. It meanders and sometimes goes off track. And invariably hits bumps

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Why thought leadership content is effective…

A lot of my clients have been requesting thought leadership articles of late – which is great, because it’s one of my favourite types of content. You’ve probably heard the term, thought leader, but might be wondering what it’s all about and whether it’s worth the effort. Well… It’s a great way to share your

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