How to write product content without sounding too salesy

“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and

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Local love: Mt Lawley Assist

I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist.   “We’re

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Project profile: thought leadership article for global engineering consultancy

Client: GHD Location: collaboration between Perth (content writing), Melbourne (project management) and Brisbane (ecologist / environmental scientist / project lead / thought leader) The brief: Melbourne-based communications manager from global engineering consultancy GHD contacted me about writing a thought leadership article about the company’s marine engineering work for a Port of Townsville project. The process:

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How can you support small business – now and always?

I’ve always been a supporter and champion of small and/or independent businesses. I love the idea of supporting someone’s passion, creativity, art, craft, dream, cause, financial independence, autonomy, flexibility – or whatever it is that is driving them to run their own show.  Now that I’m a small business owner, I appreciate and feel even

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Business Chicks International Women’s Day Breakfast: Amna Karra-Hassan, Rabia Siddique, Susan Alberti

In the lead-up to International Women’s Day (IWD), I attended Business Chicks‘ International Women’s Day breakfast at Crown Towers, Perth. Despite the annual “why do we need IWD?” (more than ever!) and “what about International Men’s Day?” (19 November) resistance, I’ve been celebrating the sisterhood for as long as I can remember. Yep, I was that

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6 common writing mistakes – and quick tips to kick the habit!

So spelling and grammar can be tricky. And we often form and perpetuate habits rather than thinking through what we’re saying or writing. Here’s six (speaking and) writing mistakes I see alllllll the time. And, if you find yourself doing them, here’s some simple reminders to help you kick those pesky habits – and improve

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