2020: it’s a wrap!

What a year What. A. Year. There is no doubt in anyone’s mind that 2020 has been… interesting… challenging… for most people and businesses, globally. Starting with the devastating bushfires throughout Australia, and then of course, Covid, life has changed for, arguably, everyone in the world in one way or another, or many. As a

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Case study: MESA at Aldinga Beach

Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The

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Project profile: M&K Andrews Transport website and capability statement

Client M&K Andrews Transport The project  Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial

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Why creative collaborations are great news for clients

Two (or more brains) are better than one! As someone who generally provides words and project management, I often collaborate with graphic designers and/or web developers to deliver a project/product. We need each other to deliver a professional product and outcome for our clients. My graphic design / web development  / design colleagues wouldn’t be

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ALNF blog features our Alphabet with a Difference project

The wonderful team at The Australian Literacy & Numeracy Foundation (ALNF) has shared a blog post about our Alphabet, with a Difference project. My partner in creativity, Celeste Fishburn, Design by Fish, and I absolutely loved creating this project. You can read more about it here. Support the ALNF and their fabulous work if you can.

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Writing editorial for industry publications: a tailored approach

With the continued dominance of digital media and reduced production of print media, there is still a place for editorial – albeit online.   But how do you decide which publications to target and what content to pitch? For many businesses, mainstream media may not be appropriate, but targeted content for industry publications might be.

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