How to bring services content to life

Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the

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Project profile: Enviro Plant Hire website

Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire.  The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled an SEO / website development

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How to write product content without sounding too salesy

“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and

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Local love: Mt Lawley Assist

I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist.   “We’re

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Project profile: thought leadership article for global engineering consultancy

Client: GHD Location: collaboration between Perth (content writing), Melbourne (project management) and Brisbane (ecologist / environmental scientist / project lead / thought leader) The brief: Melbourne-based communications manager from global engineering consultancy GHD contacted me about writing a thought leadership article about the company’s marine engineering work for a Port of Townsville project. The process:

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How can you support small business – now and always?

I’ve always been a supporter and champion of small and/or independent businesses. I love the idea of supporting someone’s passion, creativity, art, craft, dream, cause, financial independence, autonomy, flexibility – or whatever it is that is driving them to run their own show.  Now that I’m a small business owner, I appreciate and feel even

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