What the hey is copywriting anyway?
It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An
2018: Little pink rollercoaster!
Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns
Roooar Magazine article: Use Social Media To Empower Not Disempower
Ahhhh, social media. Isn’t it wonderful… And yet sometimes not… I recently wrote an article for Roooar Magazine, Use Social Media to Empower Not Disempower, about my love / loathe relationship with social media. It’s different for personal and business, but I use it in ways that suit me for each rather than feeling compelled
Project profile: Third Avenue website
Client: Ouwens Casserly Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words
Client love: website copy for Ouwens Casserly Projects
Client: Ouwens Casserly Projects The brief: Adelaide-based property developer Ouwens Casserly Projects was looking for website copywriting and editing services for its new sustainable urban development, Third Avenue. After some interstate phonecalls and emails to consolidate the brief, Little pink typewriter got typing. It was a super-tight timeframe, but we got there! I wrote/edited keyword-driven copy for
Goodbye, darling Darma
In four short months our family of four has gone to three, now two. For more than fifteen years you and Madra have been our constant. For more than fifteen years we’ve had the jingle-jangle of collars, and the sound of claws on floors. Every morning. Every night. We know the silence that awaits us