determination

Engineers Australia’s International Women’s Day Breakfast with Turia Pitt

International Women’s Day is almost upon us, and yesterday I had the privilege of attending Engineers Australia’s (pre) International Women’s Day breakfast, featuring a panel of female engineers to discuss gender equality, and a keynote address from the magnificent Turia Pitt, who is/was a mining engineer. Most people know Turia’s story – and her continued resilience,

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editing

Vale Janet Mackenzie

I read this beautiful obituary in my Institute of Professional Editors Limited enews this morning. What an incredible editor, life and legacy. “Good editors may be likened to those crystal-clear prisms which form a vital part of a pair of binoculars. They are not there to alter the view or change the scene, but to make it

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What the hey is copywriting anyway?

It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An

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2018

2018: Little pink rollercoaster!

Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns

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empowerment

Roooar Magazine article: Use Social Media To Empower Not Disempower

Ahhhh, social media. Isn’t it wonderful… And yet sometimes not… I recently wrote an article for Roooar Magazine, Use Social Media to Empower Not Disempower, about my love / loathe relationship with social media. It’s different for personal and business, but I use it in ways that suit me for each rather than feeling compelled

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website copy

Project profile: Third Avenue website

Client: Ouwens Casserly Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words

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