Case study: MESA at Aldinga Beach
Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The
Project profile: M&K Andrews Transport website and capability statement
Client M&K Andrews Transport The project Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial
Why creative collaborations are great news for clients
Two (or more brains) are better than one! As someone who generally provides words and project management, I often collaborate with graphic designers and/or web developers to deliver a project/product. We need each other to deliver a professional product and outcome for our clients. My graphic design / web development / design colleagues wouldn’t be
ALNF blog features our Alphabet with a Difference project
The wonderful team at The Australian Literacy & Numeracy Foundation (ALNF) has shared a blog post about our Alphabet, with a Difference project. My partner in creativity, Celeste Fishburn, Design by Fish, and I absolutely loved creating this project. You can read more about it here. Support the ALNF and their fabulous work if you can.
Writing editorial for industry publications: a tailored approach
With the continued dominance of digital media and reduced production of print media, there is still a place for editorial – albeit online. But how do you decide which publications to target and what content to pitch? For many businesses, mainstream media may not be appropriate, but targeted content for industry publications might be.
How to bring services content to life
Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the