Case study: MESA at Aldinga Beach


Ouwens Casserly Projects

The project

Buyer book for MESA at Aldinga Beach, South Australia

The brief

When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong.

The outcome

I wrote copy for the project’s buyer book, including:

  • Overall vision / intro statement

  • Architectural vision / influence

  • About the homes

  • Finishes / colour scheme

This required oodles of research about the California Modernism style of architecture. It was fab transporting my copywriter brain to Palm Springs, California, and the rugged coast of South Australia’s Fleurieu Peninsula to create the right feel for the development and the client.

Some of the copy for the buyer book was also used on the project’s microsite, and the fabulous team at Inbound Creative produced some incredible drone footage.

The content was approved and went live in what felt like a millisecond – definitely “from zero to 100” pretty quickly.

The project is a collaboration between Ouwens Casserly Projects, Architects Ink and Krivic Built.

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