Ayayay, hands up who loves tender writing? *cue silence*… Yeah, it’s not everyone’s cuppa tea. And while each tender should be tailored, if you do the hard yards up front, and consolidate your company’s voice, values, messaging and key point/s of difference, you should have a pretty solid foundation to build on. Be sure to: […]
Tender writing. Mmm. Those two little words often evoke strong emotions in people. Sometimes hives. Yeah, yeah, I know. It’s not for everyone. But – if you reframe the way you think about it – it can be an adventure! It’s complex. It’s challenging. It meanders and sometimes goes off track. And invariably hits bumps […]
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