Client: Teksal Safety

Brief: My industrial safety client, Teksal Safety, wanted to create a targeted marketing brochure for one of its products / solutions.

Process

Perfect. After a short brief / brain dump from the MD, I developed the foundation document, including topic, purpose, audience, content structure and imagery.

While I worked on the copy, I briefed the (remote) graphic designer / photographer, Lucas Maher.

I’ve previously talked about how I love working with graphic designers – internal or remotely. De nada!

Once the copy was approved – for the most part – I sent it on to the designer.

The contents included:

• Cover image / title / branding
• Introduction to the product / solution
• Subcategories of the solution and applications
• Overview of the company’s offer
• Call to action

Outcome

Working with the internal team and external graphic designer, we went back and forth with a couple of versions / amendments, and produced the final product.

As it’s a downloadable pdf, we launched in on the website and social channels.

Developing marketing collateral? Need Little pink typewriter? Or just want to know more about what I do?

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