Blog posts are a critical part of any content marketing strategy.

So, not surprisingly, as part of my content marketing services for many of my clients, I write, edit and / or publish blog posts.

Ensuring there is a diverse content mix, the blog posts might be:

• News articles
• Project wins / updates
• Service spotlights (like this one!)
• Product profiles
• Media releases
• Company announcements
• People-centric / human interest stories – profiles, awards, achievements, etc
• Case studies – demonstrating expertise
• Thought leadership articles – longer form
• Client / supplier / partner collaboration article – co-branded to benefit all parties and increase reach
• Media coverage – editorial / advertorials / industry publications
• Events
• Community / corporate social responsibility

These posts are part of my content marketing service, Content Plus.

How does it work?

Like my other services, it all starts with a brief. Then, I:

• Write and publish the blog post, including images / video as applicable, to my client’s website using their CMS (Generally WordPress, but I also use Elementor, and some other crazy kids!)
• (Generally) write the LinkedIn copy and share a truncated version on LinkedIn, including the website link or images or video, as appropriate, and hashtags
• Track engagement and provide a monthly report

Want blog posts? Need Little pink typewriter? Or just want to know more about what I do?