While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business.

Why?

Because case studies are a simple yet effective way of showcasing your expertise,  skills, services and / or products.

They inform and educate your clients and prospects, without being all schmarmy and salesy.

Rather than focussing on your service or product like a sales pitch, case studies demonstrate your services or product, and, importantly, their benefits and outcomes for your clients / end users.

They:

• Demonstrate your expertise
• Share knowledge
• Showcase your product / service
• Build trust with your clients – and potential clients
• Enhance your reputation

Your service or product is still highlighted, but by showing rather than telling.

And, if you get a testimonial from your client to include in your case study, a third-party endorsement is always better than singing your own praises!

What should you include in your case study?

While each service / product will be demonstrated differently, you should include:

• The issue you solved / benefits you provided – in the headline
• Customer / context / project, including location and / or industry if relevant
• Your client’s challenge – why they needed your help
• Your solution – the service / product you provided
• Outcome – how your solution helped your client and the benefits it provided, including time, cost, efficiency, long-term benefits, etc
• Testimonial – where possible