While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business.
Because case studies are a simple yet effective way of showcasing your expertise, skills, services and / or products.
They inform and educate your clients and prospects, without being all schmarmy and salesy.
Rather than focussing on your service or product like a sales pitch, case studies demonstrate your services or product, and, importantly, their benefits and outcomes for your clients / end users.
- Demonstrate your expertise
- Share knowledge
- Showcase your product / service
- Build trust with your clients – and potential clients
- Enhance your reputation
Your service or product is still highlighted, but by showing rather than telling.
And, if you get a testimonial from your client to include in your case study, a third-party endorsement is always better than singing your own praises!
What should you include in your case study?
While each service / product will be demonstrated differently, you should include:
- The issue you solved / benefits you provided – in the headline
- Customer / context / project, including location and / or industry if relevant
- Your client’s challenge – why they needed your help
- Your solution – the service / product you provided
- Outcome – how your solution helped your client and the benefits it provided, including time, cost, efficiency, long-term benefits, etc
- Testimonial – where possible