A lot of my clients have been requesting thought leadership articles of late – which is great, because it’s one of my favourite types of content.
You’ve probably heard the term, thought leader, but might be wondering what it’s all about and whether it’s worth the effort.
Well… It’s a great way to share your knowledge, demonstrate your expertise, and inform and educate your clients and prospects, without being all schmarmy and salesy. It’s slow-build content.
It’s an opportunity to:
- Deliver targeted content – the right content to the right people
- Inform and educate – your customers and prospective customers about your industry while helping solve the problems they’re facing
- Demonstrate authority – on subject mattter close to your heart (and business), so you can show that you “know your stuff” without being arrogant
- Build trust – by gradually showing that you know what you’re talking about and why you do what you do (“people buy from people”, especially people they trust)
But of course it all takes time, and should be centred on a considered content plan.