Words... and other pressing matters...

Jeanette Muscat | Little pink typewriter
Hello!Who is Little pink typewriter?Quals & things...

Hi! Thanks for swingin' by.

Okay, I'm not really a little pink typewriter - I'm a human! I don't have a little pink typewriter and I do work in the 21st century, but I am passionate about the craft of writing and its traditional tools, like the little pink typewriter and its always handy sidekick, the little red pen...

So who am I and what does Little pink typewriter do? I'm a copywriter, editor, print and digital publisher, and self-confessed word-nerd.

I work with you - and other collaborators - to create content, print or digital products to help you better communicate with your clients. Through my Think | Write | Collaborate | Create process, I develop quality content and products that are on-brand, on-message, and create engagement.

Real name Jeanette Muscat. Collector of many nicknames, so feel free to create your own.

I love words (obviously), about as much as I love shoes, red velvet cupcakes and a well-made Aperol Sour (needs the egg white!)… and dogs.

I was born and bred in Brisbane (aka Brissie), Australia. After snagging a journalism degree and freelancing around the traps primarily in the local music and arts industry, I went for a sticky-beak in the UK. Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.

I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and working in an advertising agency. When I eventually settled back down under, back in Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance right-brain creativity with the glamorous world of engineering, science and other technical fields. Who knew?

I've upskilled from print to digital (but still LOVE the print process) and written about everything from fashion and food to architecture and property, mining and construction, and indigenous issues. I love getting stuck into messy, technical content as much as I love talking up the latest and greatest hybrid, booze-infused donut-burger.

Talk to me, so we can start to create.

Bachelor of Arts - Journalism, Media, Communication
Graduate Certificate in Arts - Professional Communication,
Critical Reasoning, Human Rights

Courses

Google Analytics - White Chalk Road
Inbound Marketing - HubSpot Academy
Content Masterclass - Social Media Perth
Cultural Awareness Training - Kart Koort Wiern
Communicating and Connecting with Aboriginal Clients - WACOSS

Services

COPYWRITING

Print and digital - web content, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions

EDITING

Print and digital, including web content, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions, specialising in long-form technical and academic documents

DIGITAL PUBLISHING

Web content, blog posts, newsletters, using a range of CMS, including WordPress, MailChimp, Constant Contact and Joomla

PUBLISHING MANAGEMENT

Collaborating with your creative team, an external designer/developer or my collaborators to produce print and digital materials, and web development projects from concept to delivery

Testimonials

Jeanette is a magician with words. She brought our new brand to life with clarity and intelligent humour.

Amy Schofield

MIXIFY BEAUTY, SAN FRANCISCO
Having worked in engineering and other technical industries, Jeanette understood our business straight away. She developed our company profile and key messages, and wrote, edited and published content for our website, capability statement and news stories. As our business and priorities evolved, she managed the changes without any drama. She just gets on with it. She is intelligent, down-to-earth and very easy to deal with.

DECLAN WHITE

MONFORD, PERTH
Jeanette is my secret weapon for when I need sassy, fun, original content for my clients!

Meg Houston

BALANCE BY DEBORAH HUTTON, BRISBANE
Little pink typewriter helped us finetune our company profile for our marketing collateral. Although we knew the message we wanted to convey, we needed that professional edge to get it right. Jeanette was easy to work with and made the process simple. Thank you! Highly recommend.

RUTH HALLIGAN

ADLAM TRANSPORT, PERTH
I needed to update my website copy so it provided a better picture of the services I offer - and reflected my experience and values. I was referred to Jeanette, who helped me clarify and articulate my thoughts, then created the content with minimal guidance. I am really happy with how my web content reads and clearly illustrates my services and my brand. Thanks so much, Jeanette.

NATALIE TINECHEFF

Q MORTGAGE AUSTRALIA, PERTH
Jeanette got straight to the essence of what we wanted to evoke and understood our background. No cheesy words or phrases! She was a pleasure to work with and was happy to re-work anything if required.

Victoria D’Alisa

POREBSKI ARCHITECTS, SYDNEY
Thanks so much, J! You have beautifully crafted words to perfectly describe my business and my values, in such a magical manner!

Hannah Millerick

HANNAH MILLERICK PHOTOGRAPHY, ALICE SPRINGS
Jeanette worked with us on our overall branding and messaging, wrote copy for our marketing materials and advised us about the best ways to represent and market each of our service offerings. She was always easy to deal with – straight to the point – and would explain her changes or suggestions so we could make informed decisions. I would recommend Jeanette to anyone considering utilising her skill set within their business.

Mark Welsh

SMS GROUP, PERTH
Contact

Get in touch

m: + 61 410 730 084
e: hello@littlepinktypewriter.com.au

How it works

Little pink typewriter doesn’t just start frantically tapping away at its keys. It works with you (and collaborators as needed) to create – your content, print and/or digital products – through its interchangeable Think | Write | Collaborate | Create Little pink process

Before we write, we think. Before we collaborate, we write. Before we create, we collaborate. Before we produce, we create.

It’s imperative to start every project with a solid brief. Without one, I won’t get your messaging and voice right.

Any questions?

If you’ve any more questions, email: hello@littlepinktypewriter.com.au, call 0410 730 084 or download the Little pink process:

Little pink process



Experience

I've been around the block - and the world!

My 20+ years' copywriting, editing and publishing experience spans roles with magazines and digital marketing companies, a publishing house (Dublin), global engineering consultancies (Brisbane and Perth), boutique PR agencies (Brisbane and Perth), and the public sector.

These are some examples of my copywriting for websites, articles, blog posts and campaign copy, and editing.

You'll find my blog posts and reviews on Balance, by Deborah HuttonThe CurbFRINGE WORLD, Perth Uncommon, Roooar Magazine and Weekend Notes.