Copywriting, editing & content curation
Helping STEM / technical industry businesses articulate and amplify their expertise
How can I help?
Tap, tap, tap...
Hello!
Okay, so I'm not a typewriter; I'm a human! A freelance copywriter, editor and content curator.
I work with you to create content that clarifies and showcases your expertise, and help you communicate that expertise to your clients (and potential clients).
My superpower: translating technical language into plain English.
What's with the typewriter? Glad you asked. While I don't use a typewriter (though I do have a little pink typewriter keyboard!), I love writing and its traditional tools - like the typewriter and its always handy sidekick, the red pen...
Need a creative cog in your technical wheelhouse?
Services...
I offer three services: Copywriting | Editing | Content curation.
For once-off projects, ad hoc work, or retainers. Whatever suits.
Copywriting
All the words from scratch
Print and digital content: website copy, blog posts / news articles, LinkedIn content, media releases, feature / industry articles, thought leadership, marketing collateral, capability statements, case studies, team bios, award submissions - anything that needs fresh, on-brand, on-message words!
Editing
Fine-tuning your words
Refining your language (tone of voice) and proofreading (checking spelling, grammar and consistency) to the full-blown edit: website copy, marketing collateral, capability statements, case studies, annual reports, award submissions, long-form documents - anything that needs eagle-eye reviewing!
Content curation
More than words
Managing the whole content process: strategy, content, coordinating, collaborating with graphic designers / web designers / photographers / videographers / other creatives, publishing, amplifying and tracking
Who I work with...
While I write, edit and curate content for diverse sectors and audiences, I specialise in content for professional services firms and small-to-medium businesses in STEM (science, technology, engineering & maths).
I also work with fellow creatives (graphic designers and web developers) to produce content for creative and community sectors, and create projects like our "Alphabet, with a Difference" project for The Australian Literacy and Numeracy Foundation (ALNF).
You'll see some of my copywriting, editing and content curation projects on my sporadically updated Instagram, Facebook and LinkedIn pages.
These are some of the businesses I work / have worked with:
My work
Articles and award submissions for engineering and design consultancy
Thought leadership / website articles, team bios and award submissions for Arup, including Sydney Metro Martin Place, WS2. and Leadership in Diversity & Inclusion.
Copywriting for property development projects
Copywriting for property development projects, including website / microsite content, buyers books, and property-related blog posts for OC Projects:
MESA – Aldinga Beach Esplanade
Tranquilla - Unique Luxury Coastal Residences
Live Third Avenue - Unique Townhouse Living
North x East - Fusing Functionality and Simplicity
Botten Bowser - Boutique Collection of Contemporary Apartments
Copywriting and design management for construction company
Copywriting and design management for website, capability statement and infographic for Monford.
Copywriting and design management for safety supplier
Ongoing content marketing and curation for Teksal Safety - website content and maintenance, social media calendar, blog posts, thought leadership, advertising and editorial.
Copywriting and design management for Geopark brochure / app
Copywriting and design management for Geopark brochure / app for Geoparks WA, Peel Development Commission and City of Mandurah.
Copywriting for Thiess Rehabilitation
Copywriting for Thiess Rehabilitation, including updating website content, news articles, LinkedIn content and capability statement.
Copywriting and internal communications for Western Power
Copywriting and internal communications services for Western Power, including enewsletters and intranet content for its Depot Modernisation Program.
Editorial and ad copy for safety supplier
Editorial and ad copy for Teksal Safety and its manufacturing partner, Dropsafe, in Oil & Gas Australia magazine.
Proofreading and editing technical document for ANCOLD
Proofreading and editing The Australian National Committee on Large Dams (ANCOLD)'s Guidelines for Geotechnical Investigations of Dams, their Foundations and Appurtenant Structures, in line with its house style, and cross-checking references.
Copywriting for Wilshaw engineering
Copywriting for website articles and LinkedIn content for Wilshaw engineering.
Award submissions for Taz Drone Solutions
Award submission writing for Taz Drone Solutions, including AAUS industry awards and the Pearcey Foundation awards.
Articles for This Is Construction
Who is Lpt?
Real name: Jeanette Muscat, but most people call me JB.
I love words (obviously), about as much as I love shoes, Basque cheesecake, and dogs.
Born and bred in Brisbane, Australia.
After pocketing a journalism degree and freelancing around the traps - primarily in the local music and arts industry - I went for a sticky-beak in the UK.
Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.
I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and learnt all sorts of things in advertising, PR and digital marketing agencies.
When I eventually returned to Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance creativity with the glamorous world of engineering / STEM and other technical fields. Who knew?
In 2012, I scooted across the country to Western Australia – and I’m still here! Although based in Perth, I help clients all over Australia – and beyond.
I've worked in global engineering consultancies, Aurecon and Jacobs (Brisbane and Perth), PR companies (Brisbane and Perth), and the public sector.
I’ve upskilled from print to digital (but still love the print process) and written about everything from the Arts to architecture, engineering, building and construction.
I love getting stuck into messy, technical content.
When I’m not tapping away on my little pink typewriter keys, I’m hanging with our barketing manager, Scout Brown, and adventuring with (and without!) the husband.
Why Lpt?
When choosing a copywriter, editor or content curator, there’s a lot to consider.
There’s a g’zillion content writers out there, so to ensure we’re the right fit, here’s what I offer.
Objectivity
You know your business better than anyone. But sometimes being so immersed in your business makes it hard to see and articulate your expertise with an impartial eye.
That’s why I’m so gung-ho about the brief. This is my chance to get to know you and understand your business – and, potentially, offer a new, detached perspective.
Dedicated time & resource
Even if you have considered and articulated your expertise, and even developed a communications strategy and content goals, you might not have the time or resources to implement them.
Besides, isn’t it more valuable to spend your time doing your core business than worrying about your website content, marketing collateral, LinkedIn posts, or monthly EDM?
By engaging Little pink typewriter to take care of your content, you can focus on your business – or free up time to spend it doing things you’d rather be doing! And because the content is given the time and attention it deserves, it will be on brand, on message, tailored to your customers, and create engagement.
Industry experience
While I may not have technical experience in your industry – and respect your first-hand knowledge and expertise – I’ve had plenty in mine.
I have more than 20 years’ experience across multiple industries, countries and business types, from start-ups and boutique agencies to global corporations, and plenty of places in between, fine-tuning my writing, editing and publishing skills, across diverse platforms for equally diverse campaigns.
Understanding the differences in writing for different communication mediums is just part of what I offer.
Kind words...
Need copywriting, editing or content curation?
Memberships, community & industry love...
Ah, community. To keep me sane, and my brain engaged, I’m a member of the Freelance Jungle, a Professional Member of the Institute of Professional Editors, a Freelance Pro member of the Media, Entertainment & Arts Alliance, a gold member of Rachel’s List, and a supporter of Women in Media.
Through our "Alphabet, with a Difference" project, we support The Australian Literacy and Numeracy Foundation (ALNF).