Hi! Thanks for swingin’ by.
Okay, I’m not really a little pink typewriter – I’m a human! I don’t have a little pink typewriter (though I do have a little pink keyboard) and I do work in the 21st century, but I am passionate about the craft of writing and its traditional tools, like the little pink typewriter and its always handy sidekick, the little red pen…
I’m a copywriter, editor, content creator and curator, and self-confessed word-nerd.
I work with you – and other collaborators (your in-house creatives or external subcontractors) – to create content, print or digital products that help you better communicate with your clients (and potential clients).
I develop quality content and products that are on-brand, on-message, and create engagement.
While I write and edit copy for diverse sectors and audiences, I specialise in technical content for professional services firms and SMEs in engineering, construction and property.
Real name: Jeanette Muscat, but most people call me JB.
I love words (obviously), about as much as I love shoes, red velvet cupcakes and a well-made Aperol Sour (needs the egg white)… and dogs.
I was born and bred in Brisbane (aka Brissie), Australia. After snagging a journalism degree and freelancing around the traps primarily in the local music and arts industry, I went for a sticky-beak in the UK. Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.
I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and doing all manner of things in advertising agencies. When I eventually settled back down under, back in Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance right-brain creativity with the glamorous world of engineering / STEM and other technical fields. Who knew?
I’ve upskilled from print to digital (but still LOVE the print process) and written about everything from food and fashion to architecture and property, to engineering, mining and construction. I love getting stuck into messy, technical content.
Bachelor of Arts – Journalism, Media, Communication
Graduate Certificate in Arts – Professional Communication,
Critical Reasoning, Human Rights
Professional Member, Institute of Professional Editors Limited (IPEd)
From refining your language (tone of voice) and proofreading (checking spelling, grammar and consistency of terminology) to the full-blown edit. Print and digital content - website copy, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions, specialising in long-form technical and academic documents
m: + 61 410 730 084
How it works
I don't just start frantically tapping away at my little pink typewriter keys. I work with you (and collaborators as needed) to create – your content, print and/or digital products – through my Little pink process.
It starts with a brief. Without a brief, I won’t get your voice and messaging right.
Have a peek below at the fabulous infographic of my process illustrated the amazing Jo Wilson Design.
Terms and Conditions
You can read my full Ts&Cs here.
Little pink process
I've been around the block - and the world!
My 20+ years' copywriting, editing and publishing experience spans roles with magazines and digital marketing companies, a publishing house (Dublin), global engineering consultancies (Brisbane and Perth), boutique PR agencies (Brisbane and Perth), and the public sector.
I am a Professional Member of the Institute of Professional Editors Limited (IPEd).
These are some examples of my copywriting, editing and / or content curation for: