Copywriting | Editing | Curation

Jeanette Muscat | Little pink typewriter
Hello!Who is Little pink typewriter?Quals & things...

Hi! Thanks for swingin’ by.

Okay, I’m not really a typewriter – I’m a human! I don’t have a little pink typewriter (though I do have a little pink keyboard) and I do work in the 21st century, but I am passionate about the craft of writing and its traditional tools, like the little pink typewriter and its always handy sidekick, the little red pen…

I’m a copywriter, editor, content creator and curator, and self-confessed word-nerd.

I work with you – and other collaborators (your in-house creatives or external subcontractors) – to create content, print or digital products that help you better communicate with your clients (and potential clients).

I develop quality content and products that are on-brand, on-message, and create engagement.

While I write and edit copy for diverse sectors and audiences, I specialise in technical content for professional services firms and SMEs in engineering, architecture, construction and property.

Real name: Jeanette Muscat, but most people call me JB.

I love words (obviously), about as much as I love shoes, red velvet cupcakes, a well-made Aperol Sour (needs the egg white) and dogs.

I was born and bred in Brisbane (aka Brissie), Australia. After snagging a journalism degree and freelancing around the traps primarily in the local music and arts industry, I went for a sticky-beak in the UK. Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.

I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and doing all manner of things in advertising agencies. When I eventually settled back down under, back in Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance right-brain creativity with the glamorous world of engineering / STEM and other technical fields. Who knew?

I’ve upskilled from print to digital (but still LOVE the print process) and written about everything from food and fashion to architecture and property, to engineering, mining and construction. I love getting stuck into messy, technical content.

Talk to me, so we can start to create.

I’ve been around the block – and the world.

My 20+ years’ copywriting, editing and publishing experience spans roles with magazines and digital agencies, a publishing house (Dublin), global engineering consultancies (Brisbane and Perth), PR firms (Brisbane and Perth), and the public sector.

While academia is important for some more than others, experience is what really matters. For what it’s worth, I’ve got a couple of pieces of paper too:
Bachelor of Arts – Journalism, Media, Communication
Graduate Certificate in Arts – Professional Communication, Critical Reasoning, Human Rights

I’m a Professional Member of the Institute of Professional Editors Limited (IPEd).

Services

COPYWRITING

All the words! Print and digital content - website copy, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions

EDITING

From refining your language (tone of voice) and proofreading (checking spelling, grammar and consistency of terminology) to the full-blown edit. Print and digital content - website copy, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions, specialising in long-form technical and academic documents

CONTENT PLUS

Add-on service to copywriting / editing, so the whole content process is taken care of - from brief to development to publishing to tracking engagement

PUBLISHING MANAGEMENT

Collaborating with your creative team, an external designer/developer or my collaborators to produce print and digital materials and web development projects from concept to delivery

Testimonials

Jeanette is a magician with words. She brought our new brand to life with clarity and intelligent humour.

Mixify Beauty, San Francisco

Amy Schofield
Having worked in engineering and other technical industries, Jeanette understood our business straight away. She developed our company profile and key messages, and wrote, edited and published content for our website, capability statement and news stories. As our business and priorities evolved, she managed the changes without any drama. She just gets on with it. She is intelligent, down-to-earth and very easy to deal with.

Monford Group, Perth

Declan White
Jeanette is my secret weapon for when I need sassy, fun, original content for my clients!

Balance by Deborah Hutton, Brisbane

Meg Houston
Little pink typewriter helped us finetune our company profile for our marketing collateral. Although we knew the message we wanted to convey, we needed that professional edge to get it right. Jeanette was easy to work with and made the process simple. Thank you! Highly recommend.

Adlam Transport, Perth

Ruth Halligan
I needed to update my website copy so it provided a better picture of the services I offer - and reflected my experience and values. I was referred to Jeanette, who helped me clarify and articulate my thoughts, then created the content with minimal guidance. I am really happy with how my web content reads and clearly illustrates my services and my brand. Thanks so much, Jeanette.

Q Mortgage Australia, Perth

Natalie Tinecheff
Jeanette got straight to the essence of what we wanted to evoke and understood our background. No cheesy words or phrases! She was a pleasure to work with and was happy to re-work anything if required.

Porebski Architects, Sydney

Victoria D’Alisa
Thanks so much, J! You have beautifully crafted words to perfectly describe my business and my values, in such a magical manner!

Hannah Millerick Photography, Alice Springs

Hannah Millerick
Jeanette worked with us on our overall branding and messaging, wrote copy for our marketing materials and advised us about the best ways to represent and market each of our service offerings. She was always easy to deal with – straight to the point – and would explain her changes or suggestions so we could make informed decisions. I would recommend Jeanette to anyone considering utilising her skill set within their business.

SMS Group, Perth

Mark Welsh
“We engaged Little pink typewriter to provide copywriting and editing services for our property development website, Third Avenue. Jeanette’s content writing experience in engineering, construction and property sectors, and therefore familiarity with our subject matter and terminology, helped immensely. The project had a very compressed timeframe and Jeanette delivered the copy on-brief and ahead of agreed timeframes. She really hit the nail on the head in terms of the style and tone we were after, and it flows beautifully. The whole team is so impressed and we look forward to working with Jeanette again.

Ouwens Casserly Projects, Adelaide

Sonja Ponikvar
Contact

Need words or content curation?

Get in touch:

m: + 61 410 730 084

e: hello@littlepinktypewriter.com.au

How it works

I don't just start frantically tapping away at my little pink typewriter keys. I work with you (and collaborators as needed) to create – your content, print and/or digital products – through my Little pink process.

It starts with a brief. Without a brief, I won’t get your voice and messaging right.

Have a peek below at the fabulous infographic of my process illustrated the amazing Jo Wilson Design.

Terms and Conditions

You can read my full Ts&Cs here.

Any questions?

If you’ve any more questions, email: hello@littlepinktypewriter.com.au, call 0410 730 084 or download the Little pink process:

Little pink process



Portfolio

These are some examples of my copywriting, editing and / or content curation for:

STEM / Engineering / Construction / Property / Technical industry clients

Creative / Arts clients / outlets

Corporate / Commercial / Retail / Academic clients

You'll find my blog posts, feature articles and reviews on Balance, by Deborah HuttonThe CurbFRINGE WORLD, Perth Uncommon, Roooar Magazine and Weekend Notes.