Hi! Thanks for swingin’ by.

Okay, I’m not really a typewriter – I’m a human! I don’t have a little pink typewriter (though I do have a little pink keyboard) and I do work in the 21st century, but I am passionate about the craft of writing and its traditional tools, like the little pink typewriter and its always handy sidekick, the little red pen…

I’m a copywriter, editor, content creator and curator, and self-confessed word-nerd.

I work with you – and other collaborators (your in-house creatives or external subcontractors) – to create content, print or digital products that help you better communicate with your clients (and potential clients).

I develop quality content and products that are on-brand, on-message, and create engagement.

While I write and edit copy for diverse sectors and audiences, I specialise in technical content for professional services firms and SMEs in engineering, architecture, construction and property.

Real name: Jeanette Muscat, but most people call me JB.

I love words (obviously), about as much as I love shoes, red velvet cupcakes, a well-made Aperol Sour (needs the egg white) and dogs.

I was born and bred in Brisbane (aka Brissie), Australia. After snagging a journalism degree and freelancing around the traps primarily in the local music and arts industry, I went for a sticky-beak in the UK. Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.

I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and doing all manner of things in advertising agencies. When I eventually settled back down under, back in Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance right-brain creativity with the glamorous world of engineering / STEM and other technical fields. Who knew?

In 2012, I scooted across the country to Western Australia – and I’m still here! Although based in Perth, I help clients all over Australia – and beyond.

I’ve upskilled from print to digital (but still LOVE the print process) and written about everything from food and fashion to architecture and property, to engineering, mining and construction. I love getting stuck into messy, technical content.

Talk to me, so we can start to create.

I’ve been around the block – and the world.

My 20+ years’ copywriting, editing and publishing experience spans roles with magazines and digital agencies, a publishing house (Dublin), global engineering consultancies (Brisbane and Perth), PR firms (Brisbane and Perth), and the public sector.

While academia is important for some more than others, experience is what really matters. For what it’s worth, I’ve got a couple of pieces of paper too:
Bachelor of Arts – Journalism, Media, Communication
Graduate Certificate in Arts – Professional Communication, Critical Reasoning, Human Rights

I’m a Professional Member of the Institute of Professional Editors Limited (IPEd).