Words... and other pressing matters

Jeanette Muscat | Little pink typewriter
Hello!Who is Little pink typewriter?Quals & things...

Hi! Thanks for swingin’ by.

Okay, I’m not really a little pink typewriter – I’m a human! I don’t have a little pink typewriter and I do work in the 21st century, but I am passionate about the craft of writing and its traditional tools, like the little pink typewriter and its always handy sidekick, the little red pen…

I’m a copywriter, editor, and self-confessed word-nerd. Apostrophe misuse drives me crazy.

I work with you – and other collaborators – to create content, print or digital products that help you better communicate with your clients (and potential clients), and help them engage with you – and your brand. I develop quality content and products that are on-brand, on-message, and create engagement.

While I write and edit copy for diverse industries and audiences, I specialise in technical content for companies in the engineering and resources sectors.

Real name: Jeanette Muscat. Collector of nicknames – feel free to create your own.

I love words (obviously), about as much as I love shoes, red velvet cupcakes and a well-made Aperol Sour (needs the egg white)… and dogs.

I was born and bred in Brisbane (aka Brissie), Australia. After snagging a journalism degree and freelancing around the traps primarily in the local music and arts industry, I went for a sticky-beak in the UK. Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.

I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and doing all manner of things in advertising agencies. When I eventually settled back down under, back in Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance right-brain creativity with the glamorous world of engineering, science and other technical fields. Who knew?

I’ve upskilled from print to digital (but still LOVE the print process) and written about everything from fashion and food to architecture and property, to mining and construction. I love getting stuck into messy, technical content as much as I love talking up the latest and greatest hybrid, booze-infused donut-burger.

Talk to me, so we can start to create.

Bachelor of Arts – Journalism, Media, Communication
Graduate Certificate in Arts – Professional Communication,
Critical Reasoning, Human Rights

Professional Member, Institute of Professional Editors Limited (IPEd)



Print and digital - web content, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions


Print and digital, including web content, blog posts, media releases, feature articles, brochures, flyers, case studies, project profiles, team bios, annual reports, award submissions, specialising in long-form technical and academic documents


Add-on service to copywriting / editing services - the whole content process is taken care of, from brief to development to publishing to tracking engagement. Write / edit content; source images/video; publish on your web (using your CMS); share on LinkedIn; track engagement.


Website content, blog posts, enewsletters / EDMs, using a range of CMS, including WordPress, MailChimp, Constant Contact and Joomla


Jeanette is a magician with words. She brought our new brand to life with clarity and intelligent humour.

Amy Schofield

Having worked in engineering and other technical industries, Jeanette understood our business straight away. She developed our company profile and key messages, and wrote, edited and published content for our website, capability statement and news stories. As our business and priorities evolved, she managed the changes without any drama. She just gets on with it. She is intelligent, down-to-earth and very easy to deal with.


Jeanette is my secret weapon for when I need sassy, fun, original content for my clients!

Meg Houston

Little pink typewriter helped us finetune our company profile for our marketing collateral. Although we knew the message we wanted to convey, we needed that professional edge to get it right. Jeanette was easy to work with and made the process simple. Thank you! Highly recommend.


I needed to update my website copy so it provided a better picture of the services I offer - and reflected my experience and values. I was referred to Jeanette, who helped me clarify and articulate my thoughts, then created the content with minimal guidance. I am really happy with how my web content reads and clearly illustrates my services and my brand. Thanks so much, Jeanette.


Jeanette got straight to the essence of what we wanted to evoke and understood our background. No cheesy words or phrases! She was a pleasure to work with and was happy to re-work anything if required.

Victoria D’Alisa

Thanks so much, J! You have beautifully crafted words to perfectly describe my business and my values, in such a magical manner!

Hannah Millerick

Jeanette worked with us on our overall branding and messaging, wrote copy for our marketing materials and advised us about the best ways to represent and market each of our service offerings. She was always easy to deal with – straight to the point – and would explain her changes or suggestions so we could make informed decisions. I would recommend Jeanette to anyone considering utilising her skill set within their business.

Mark Welsh

“We engaged Little pink typewriter to provide copywriting and editing services for our property development website, Third Avenue. Jeanette’s content writing experience in engineering, construction and property sectors, and therefore familiarity with our subject matter and terminology, helped immensely. The project had a very compressed timeframe and Jeanette delivered the copy on-brief and ahead of agreed timeframes. She really hit the nail on the head in terms of the style and tone we were after, and it flows beautifully. The whole team is so impressed and we look forward to working with Jeanette again.

Sonja Ponikvar


Get in touch

m: + 61 410 730 084
e: hello@littlepinktypewriter.com.au

How it works

I don't just start frantically tapping away at my little pink typewriter keys. I work with you (and collaborators as needed) to create – your content, print and/or digital products – through my Little pink process.

It starts with a brief. Without a brief, I won’t get your messaging and voice right.

Have a peek below at the fabulous infographic of my process illustrated the amazing Jo Wilson Design.

Terms and Conditions

You can read my full Ts&Cs here.

Any questions?

If you’ve any more questions, email: hello@littlepinktypewriter.com.au, call 0410 730 084 or download the Little pink process:

Little pink process


I've been around the block - and the world!

My 20+ years' copywriting, editing and publishing experience spans roles with magazines and digital marketing companies, a publishing house (Dublin), global engineering consultancies, Aurecon and Jacobs (Brisbane and Perth), boutique PR agencies (Brisbane and Perth), and the public sector.

I am a Professional Member of the Institute of Professional Editors Limited (IPEd).

While I can't always publish links to the work I do for clients (when I'm ghostwriting), these are some examples of my copywriting for websites, articles, blog posts and campaign copy, and editing.

You'll find my blog posts and reviews on Balance, by Deborah HuttonThe CurbFRINGE WORLD, Perth Uncommon, Roooar Magazine and Weekend Notes.