Content writing, editing & curation

Helping professional services firms and SMEs articulate and amplify their expertise

How can I help?

Tap, tap, tap...

Hello!

Okay, so I'm not a typewriter; I'm a human! A freelance content writer, editor and curator.

I work with you, and, if needed, other collaborators – your in-house team / marketing staff / creatives / consultants – to create content that showcases your expertise, and help you communicate that expertise to your clients (and potential clients).

My superpower: translating technical language (#engineeringese) into plain English.

What's with the typewriter? Glad you asked. While I don't use a typewriter (though I do have a little pink typewriter keyboard!), I (obviously) love writing and its traditional tools - like the typewriter and its always handy sidekick, the red pen...

Need a creative cog in your technical wheelhouse?

Let's create.

Services...

I offer three services: Content writing | Editing | Content plus.

For once-off projects, ad hoc work, or retainers. Whatever suits.

Content writing

All the words from scratch

Print and digital content: website copy, blog posts, LinkedIn content, media releases, feature / industry articles, marketing collateral, capability statements, case studies, team bios, award submissions

Editing

Fine-tuning your words

Refining your language (tone of voice) and proofreading (checking spelling, grammar and consistency) to the full-blown edit: website copy, marketing collateral, capability statements, case studies, annual reports, award submissions, bids / tenders, long-form documents

Content plus

More than words

The whole content process: strategy, content, publishing, amplifying and tracking

Who is Lpt?

Real name: Jeanette Muscat, but most people call me JB.

I love words (obviously), about as much as I love shoes, Basque cheesecake, a well-made Aperol Sour (needs the egg white) and dogs.

I was born and bred in Brisbane (aka Brissie), Australia. After pocketing a journalism degree and freelancing around the traps, primarily in the local music and arts industry, I went for a sticky-beak in the UK.

Two years later, then another four in Dublin (it happens), I realised I loved travelling and meeting people from all over the world as much as I love words.

I cut my journo and copywriting teeth in street press and marketing consultancies, improved my Mac skills typesetting books in a publishing house (which I loved!) and learnt all sorts of things in advertising, PR and digital marketing agencies.

When I eventually returned to Brissie, I combined the fine art of writing and editing with strategic communications, and learnt to balance creativity with the glamorous world of engineering / STEM and other technical fields. Who knew?

In 2012, I scooted across the country to Western Australia – and I’m still here! Although based in Perth, I help clients all over Australia – and beyond.

I've worked in global engineering consultancies, Aurecon and Jacobs (Brisbane and Perth), PR companies (Brisbane and Perth), and the public sector.

I’ve upskilled from print to digital (but still love the print process) and written about everything from the Arts to architecture, property, engineering, mining and construction.

I love getting stuck into messy, technical content.

When I’m not tapping away on my little pink typewriter keys, I’m hanging with our barketing manager, Scout Brown, and adventuring with (and without!) the husband.

Why Lpt?

When choosing a copywriter / content writer, editor or curator, there’s a lot to consider.

There’s a g’zillion content writers out there, so to ensure we’re the right fit, here’s what I offer.

Objectivity

I know you know your business better than anyone. But sometimes being so immersed in your business can make it hard to see and articulate your expertise and communication goals with an impartial eye.

That’s why I’m so gung-ho about the brief. This is my chance to get to know and understand your business – and importantly, offer different insights or ways of seeing your business and communication strategies you may not have thought of. Through this process, Little pink typewriter offers a fresh, detached, external perspective.

Dedicated time & resource

Even if you have considered and articulated your expertise, and even developed a communications strategy and content goals, you might not have the time or resources to implement them.

Besides, isn’t it more valuable to spend your time doing your core business than worrying about your website content, marketing collateral or monthly EDM?

By engaging Little pink typewriter to take care of your content creation, you can focus on your business – or free up time to spend it doing things you’d rather be doing. And because the content has been given the time and attention it deserves, it will be on brand, on message, tailored to your customers, and therefore, create engagement.

Industry experience

While I may not have experience in your industry – and respect your first-hand knowledge and expertise – I’ve had plenty in mine.

I have more than 20 years’ experience across multiple industries, countries and business types, from start-ups and boutique agencies to global corporations, and plenty of places in between, fine-tuning my writing, editing and publishing skills, across diverse platforms for equally diverse campaigns.

Understanding the differences in writing for different communication mediums is just part of what I offer.

Let's create.

Kind words...

I engaged Little pink typewriter to support some of my SEO campaigns and website designs with great, engaging content. Jeanette was a breath of fresh air! The work was quality, met our tight deadlines and Jeanette was super proactive with ideas. I will definitely be using Lpt again.

Rob Carpenter

Dryve Digital

I just wanted to say a big thank you for your amazing work on these award submissions! And, thank you for working with the teams and for your patience with the back and forth!

Clara Reyes-Carcach

Arup

Jeanette is a superstar technical content writer with experience as an in-house communications manager and many years in consulting.

Her expertise includes distilling technical information, LinkedIn posts, blog posts, case studies and capability statements, and working with designers to bring content to life.

Liz Graetz

Marketry

Jeanette helped the Australian Agua team with a large, multi-authored tender, collaborating with teams in Brisbane, Perth and Hong Kong, consolidating language translated from Chinese and Spanish to English to ensure a consistent voice. She worked across timezones and language barriers to deliver the work within a compressed timeframe.

Cliff Stone

Acciona

Thanks so much for your guidance and support to get our website, capability statement and branding on track! We've truly appreciated all of your wise, witty and sincere input.

Mark & Kerryanne Andrews

M & K Andrews Transport

Jeanette is a magician with words. She brought our brand to life with clarity and intelligent humour.

Amy Schofield

Mixify

Jeanette edited a grant application for us, which required her to grasp the topic quickly and work to a very tight timeframe. She made suggestions that turned around our very staid style. We will definitely call upon her in the future.

Kim Cartwright

Curtain University

We engaged Little pink typewriter to review our grant application for the Federal Government. Our deadline was tight, but after a quick email and phone brief with Jeanette, she got cracking. She proofread, edited and provided easy-to-understand changes. She not only tweaked our wording, but helped us draw out the project’s strengths. Due to Jeanette’s dedication and fast turnaround, we made the deadline no problem. I highly recommend her services.

Keoni Kidner

Bolwarra Enterprises

Jeanette is my secret weapon when I need sassy, fun, original content for my clients!

Megan Houston

Balance

Jeanette got straight to the essence of what we wanted to evoke and understood our background. She was a pleasure to work with, and was happy to re-work anything if required.

Victoria D'Alisa

Porebski Architects

We engaged Little pink typewriter to provide copywriting and editing services for our property development websites, and blog posts for our own website. Jeanette’s content writing experience in engineering, construction and property sectors, and therefore familiarity with our subject matter and terminology, helped immensely. The projects often had a compressed timeframe and Jeanette delivered the copy on-brief and ahead of agreed timeframes. She really hit the nail on the head in terms of the style and tone we were after.

Sonja Ponikvar

Ouwens Casserly Projects

Need content creation or curation?

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Address

Inglewood WA 6052, Australia

Phone

+61 410 730 084

hello@littlepinktypewriter.com.au

Who I work with...

While I write, edit and curate content for diverse sectors and audiences, I specialise in content for professional services firms and SMEs in STEM (science, technology, engineering & maths).

I also work with fellow creatives (graphic designers and web developers) to produce content for The Arts and community sectors, and create projects like our "Alphabet, with a Difference" project for The Australian Literacy and Numeracy Foundation (ALNF).

You'll see some of my copywriting / content writing, editing and content curation projects on my sporadically updated Instagram, Facebook and LinkedIn pages.

These are some of the businesses I work / have worked with:

Memberships & industry love...

Ah, community. To keep me sane, and my brain engaged, I’m a member of the Freelance Jungle, a Professional Member of the Institute of Professional Editors, a Freelance Pro member of the Media, Entertainment & Arts Alliance, a gold member of Rachel’s List, and a supporter of Women in Media.