article

Magazine article: Collaborating with purpose

“Besides the thrill of working on a cool project together, we wanted to create something that would have impact and make a difference to the lives of others. As cheesy as that may sound, it was true, and the sheer joy of that spurred us along. And the more excited we became about the project,

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beautiful boy

Goodbye my beautiful boy

– This is not a Little pink typewriter business post, but my boy deserves a blog post. –  Today is the day I’ve been bracing myself for for months, possibly years… preparing to grieve… preparing to say goodbye to the most beautiful chocolate boy in the world. I’ve been trying to prematurely grieve, in the

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brand

Service spotlight: Editing

Now I know you’re not supposed to have favourites… and as much as I love crafting brand spanking new copy, I gotta say, I LOVE editing. There’s something very satisfying about finessing, polishing, fine-tuning, trimming copy until you find ‘the right word’ or create ‘the perfect sentence’. And, even if you’re a gun writer or

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Fusion Biz Babes

List: 18 Perth Biz Babes You Need to Know About

“We rise by lifting others”, said Robert Ingersoll… And that is the most appropriate quote I can think of to describe the people I’ve connected with, both virtually and in person, over the last year. I started my business journey very slowly, and in fact, baulked at many things along the way. I was initially hesitant

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construction industry

Turning technical content into plain English

Today is all about writing gritty, technical content for one of my construction industry clients. It’s not everyone’s cuppa tea, but I love getting stuck into meaty, technical content and making it say what it is trying to say – in plain English. I provide technical writing and content curation for: STEM (science, technology engineering

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