Twenty Nineteen – what a hoot!

Hi everyone, Just a quick hello and thank you for continuing to support all things Little pink. It’s been another pretty fab year – not without the challenges that embody small busines life, of course. For those I’ve not crossed paths with (in person or online), here’s the highlights reel. The hubs and I kicked

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Why you don’t need apostrophes for plurals: a quick squiz

Ah, apostrophes… My favourite. I could talk apostrophes all day. (Oh what a fun human you must be, they say.) When to – and when not to – use apostrophes seems to confuse the bejaysus out of people, though. But it doesn’t need to. When should you use an apostrophe? You can Google the bejaysus out

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Love me tender…

Ayayay, hands up who loves tender writing? *cue silence*… Yeah, it’s not everyone’s cuppa tea. And while each tender should be tailored, if you do the hard yards up front, and consolidate your company’s voice, values, messaging and key point/s of difference, you should have a pretty solid foundation to build on. Be sure to:

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Service spotlight: Content Plus

Ooooh, doesn’t that sound fancy? While I provide copywriting, editing and online publishing as separate services, I’ve been doing “the whole shebang” for a client for a while, including basic LinkedIn metrics analysis, so I thought why not package it as a service offering. This means the whole content process is taken care of, from

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Tender writing and editing – it’s an adventure!

Tender writing. Mmm. Those two little words often evoke strong emotions in people. Sometimes hives. Yeah, yeah, I know. It’s not for everyone. But – if you reframe the way you think about it – it can be an adventure! It’s complex. It’s challenging. It meanders and sometimes goes off track. And invariably hits bumps

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Why thought leadership content is effective…

A lot of my clients have been requesting thought leadership articles of late – which is great, because it’s one of my favourite types of content. You’ve probably heard the term, thought leader, but might be wondering what it’s all about and whether it’s worth the effort. Well… It’s a great way to share your

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