Client: Teksal Safety
Brief: As I provide ongoing content marketing services for Teksal Safety, this editorial formed part of that service.
With oil and gas being a key industry for Teksal Safety, I developed the editorial (and an accompanying ad) for the Australian-based magazine, Oil & Gas Australia‘s Australian Petroleum Production & Exploration Association (APPEA) edition.
Rather than a purely sales / product-focused advertorial, in conjunction with the managing director, I wrote the editorial to highlight Teksal Safety’s role as a distributor / supplier for its global manufacturing partners, and how it works with them to connect its customers to their solutions.
The article was published in both the online and hard copy edition of the magazine, which was distributed at the APPEA Conference, and shared on Teksal Safety’s social media platforms, LinkedIn and Facebook.