Project profile: Enviro Plant Hire website

Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire.  The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled SEO / website development extraordinaire,

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How to write product content without sounding too salesy

“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and

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Local love: Mt Lawley Assist

I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist.   “We’re

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Project profile: thought leadership article for global engineering consultancy

Client: GHD Location: collaboration between Perth (content writing), Melbourne (project management) and Brisbane (ecologist / environmental scientist / project lead / thought leader) The brief: Melbourne-based communications manager from global engineering consultancy GHD contacted me about writing a thought leaderhip article about the company’s marine engineering work for a Port of Townsville project. The process:

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How can you support small business – now and always?

I’ve always been a supporter and champion of small and/or independent businesses. I love the idea of supporting someone’s passion, creativity, art, craft, dream, cause, financial independence, autonomy, flexibility – or whatever it is that is driving them to run their own show.  Now that I’m a small business owner, I appreciate and feel even

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Plagiarism – please stop it.

Some say imitation is a form of flattery… Or, to be precise: “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” (Oscar Wilde) And while it is easier than ever to copy someone else’s work and harder to do anything about it (unless it is trademarked, etc), it doesn’t make it

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