Why creative collaborations are great news for clients

Two (or more brains) are better than one! As someone who generally provides words and project management, I often collaborate with graphic designers and/or web developers to deliver a project/product. We need each other to deliver a professional product and outcome for our clients. My graphic design / web development  / design colleagues wouldn’t be

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ALNF blog features our Alphabet with a Difference project

The wonderful team at The Australian Literacy & Numeracy Foundation (ALNF) have shared a blog post about our Alphabet, with a Difference project. My partner in creativity, Celeste Fishburn, Design by Fish, and I absolutely loved creating this project. You can read more about it here. Support the ALNF and their fabulous work if you can.

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Writing editorial for industry publications: a tailored approach

With the continued dominance of digital media and reduced production of print media, there is still a place for editorial – albeit online.   But how do you decide which publications to target and what content to pitch? For many businesses, mainstream media may not be appropriate, but targeted content for industry publications might be.

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How to bring services content to life

Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the

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Project profile: Enviro Plant Hire website

Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire.  The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled SEO / website development extraordinaire,

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How to write product content without sounding too salesy

“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and

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