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Copywriting: what’s in it for you?

Big question: what is copywriting and why would you need it? If you’re on this page you might be wondering exactly what I do – and if I can help. So I though I’d write a blog post to share some of the ways copywriting can help businesses. No time to think For most people,

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How remote working adds value – and time and cost benefits

While remote working / working from home (WFH) / virtual teaming has become more of “a thing” since the Covid-19 pandemic, for freelancers, it’s quite the norm. It’s actually my preferred way of working and adds value to clients in numerous ways, including: Timezone advantages Global perspectives Focused, dedicated resource Cost-effective Timezone advantages Given that

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Service spotlight: publishing marketing collateral

While digital marketing dominates most content marketing strategies, print and / or digital copies of marketing collateral are still effective marketing tools. As well as content writing, content editing and content curation, I offer a publishing service, in collaboration with graphic designers – either in-house or external. I’ve frequently mentioned how much I enjoy working

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International Women’s Day: when comms meets sport!

On International Women’s Day eve, I attended the Women In Media WA’s IWD event, She’s A Legend. I had the absolute privilege of sharing a room with panel chair Miriam Borthwick and panellists, Olympic pole vaulter and Australian record holder, Nina Kennedy, recently retired ABC sports reporter, Karen Tighe and former Chair, Women Onside, Kerry Harris FCPA

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