Thought leadership content for global advisory, design and engineering consultancy, Arup

Client: Arup

The brief

Global advisory, design and engineering consultancy Arup engaged Little pink typewriter to co-write a thought leadership article about their urban design disciplines, including engineering, landscape architecture, acoustics, lighting, and safety and security.

Working with the marketing manager in Sydney, via email and phone, we worked through the brief and finetuned the copy, in conjunction with multiple authors / discipline leads.

The outcome

The article, Tones of the City: Creating urban spaces that evoke the senses and energise cities, showcases multiple design and architectural disciplines and how they work together to create better outcomes for their clients, and the world in general.

It was published on Arup’s website and its social media platforms.

Why thought leadership content?

It can be challenging to demonstrate your expertise without sounding too salesy or product- or service-led.

Thought leadership content is a subtle way of showcasing your skills, products or services while providing valuable insights to clients / prospective clients.

Want thought leadership content? Need Little pink typewriter? Or just want to know more about what I do?

Email me at or drop me a line via my Contact form.

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