Maximise your message by repurposing content

Repurposing content is one of the best – and easiest – ways to maximise your messaging.

After all, if you’ve already gone to the trouble of crafting your message (or engaging a content consultant to do so – hello!) for one form of content – a website, a brochure, a blog post, an ad? – you’ve already done the hard work in finetuning your messaging.

And while it’s not a simple “cut and paste” job, transferring your content into a new medium, the underlying work is done.

Yes, you have to tailor it to the medium / audience – possibly add imagery, video, graphic design and / or other media into the repurposed content – but it’s a great way to tell you story or express your brand values in a different way for different platforms and audiences.

What forms of content can you repurpose?

All of them!

  • Website content
  • Capability statement
  • Blog post
  • Video
  • Editorial / technical article
  • Thought leadership
  • Infographic
  • Presentation
  • EDM
  • Advertising

So next time you’re creating content, consider how its value can be extended by repurposing it into another channel / medium.

Want to repurpose your content? Need Little pink typewriter? Or just want to know more about what I do?

Email me at or drop me a line via my Contact form.

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