Repurposing content is one of the best – and easiest – ways to maximise your messaging.
After all, if you’ve already gone to the trouble of crafting your message (or engaging a content consultant to do so – hello!) for one form of content – a website, a brochure, a blog post, an ad? – you’ve already done the hard work in finetuning your messaging.
And while it’s not a simple “cut and paste” job, transferring your content into a new medium, the underlying work is done.
Yes, you have to tailor it to the medium / audience – possibly add imagery, video, graphic design and / or other media into the repurposed content – but it’s a great way to tell you story or express your brand values in a different way for different platforms and audiences.
What forms of content can you repurpose?
All of them!
- Website content
- Capability statement
- Blog post
- Video
- Editorial / technical article
- Thought leadership
- Infographic
- Presentation
- EDM
- Advertising
So next time you’re creating content, consider how its value can be extended by repurposing it into another channel / medium.
Want to repurpose your content? Need Little pink typewriter? Or just want to know more about what I do?
Email me at hello@littlepinktypewriter.com.au or drop me a line via my Contact form.
