Client: Teksal Safety, in collaboration with their client, Dropsafe Brief: As part of my ongoing content marketing services for Teksal Safety, and in collaboration with Teksal Safety’s manufacturing partner, Dropsafe, I co-produced an editorial for Petroleum Australia magazine. Working with my marketing counterpart from Dropsafe in Hong Kong,we liaised via email to consolidate the messaging […]
Client: Teksal Safety Brief: As I provide ongoing content marketing services for Teksal Safety, this editorial formed part of that service. With oil and gas being a key industry for Teksal Safety, I developed the editorial (and an accompanying ad) for the Australian-based magazine, Oil & Gas Australia‘s Australian Petroleum Production & Exploration Association (APPEA) edition. […]
With the continued dominance of digital media and reduced production of print media, there is still a place for editorial – albeit online. But how do you decide which publications to target and what content to pitch? For many businesses, mainstream media may not be appropriate, but targeted content for industry publications might be. […]
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