Blog posts are a critical part of any content marketing strategy. So, not surprisingly, as part of my content marketing services for many of my clients, I write, edit and / or publish blog posts. Ensuring there is a diverse content mix, the blog posts might be: News articles Project wins / updates Service spotlights […]
While remote working / working from home (WFH) / virtual teaming has become more of “a thing” since the Covid-19 pandemic, for freelancers, it’s quite the norm. It’s actually my preferred way of working and adds value to clients in numerous ways, including: Timezone advantages Global perspectives Focused, dedicated resource Cost-effective Timezone advantages Given that […]
While digital marketing dominates most content marketing strategies, print and / or digital copies of marketing collateral are still effective marketing tools. As well as content writing, content editing and content curation, I offer a publishing service, in collaboration with graphic designers – either in-house or external. I’ve frequently mentioned how much I enjoy working […]
Client: Thiess Rehabilitation Service: Content Plus The brief As part of my ongoing content writing, editing and curation service for mine rehabilitation / reclamation (if you’re in the US!) specialist Thiess Rehabilitation, I provide weekly content marketing services, including writing / editing articles, repurposing them for social media, and tracking engagement. Type of content The […]
Repurposing content is one of the best – and easiest – ways to maximise your messaging. After all, if you’ve already gone to the trouble of crafting your message (or engaging a content consultant to do so – hello!) for one form of content – a website, a brochure, a blog post, an ad? – […]
While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business. Why? Because case studies are a simple yet effective way of showcasing your expertise, skills, services and / or products. They inform and educate your clients and prospects, without being […]
Client: ESI Tech Group Services: I provide content marketing services, including writing, editing and publishing website articles and case studies, and LinkedIn content for industrial services and product supplier, ESI Tech Group, and its sister company, ESI Alphatec. ESI Tech Group delivers end-to-end services to the oil & gas, mining, heavy industry, marine and utilities […]
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