What the hey is copywriting anyway?

It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An […]

Weekend Notes article: An Evening with Olivier Bonville from Champagne Franck Bonville

When an actual (Champagne) champagne maker visits Perth for the first time, you go. Here’s my lighthearted account of An Evening with Olivier Bonville from Champagne Franck Bonville, Champagne Franck Bonville, for Weekend Notes. Thanks to Howard Park Wines for making the event possible (and the great banter!) and The Shorehouse for hosting.

2018: Little pink rollercoaster!

Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns […]

Roooar Magazine article: Use Social Media To Empower Not Disempower

Ahhhh, social media. Isn’t it wonderful… And yet sometimes not… I recently wrote an article for Roooar Magazine, Use Social Media to Empower Not Disempower, about my love/loathe relationship with social media. It’s different for personal and business, but I use it in ways that suit me for each rather than feeling compelled to be […]

Project profile: Third Avenue website

Client: Ouwens Casserley Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words […]

Client love: website copy for Ouwens Casserly Projects

Client: Ouwens Casserly Projects The brief: Adelaide-based property developer Ouwens Casserly Projects was looking for website copywriting and editing services for its new sustainable urban development, Third Avenue. After some interstate phonecalls and emails to consolidate the brief, Little pink typewriter got typing. It was a super-tight timeframe, but we got there! I wrote/edited keyword-driven copy for […]

Blog post for Weekend Notes Dublin

“Need an excuse to head to Kells for a weekend of literature, culture and arts – and then some? The Hinterland Festival is back! With a huge line-up of authors and artists, there’s something for everyone! What’s on? The festival will again serve up a mix of events about literature, sport, history, cookery, politics, journalism, architecture, the law, music, […]

Turning technical content into plain English

Today is all about gritty, technical content for one of my construction industry clients. It’s not everyone’s cuppa tea, but I love getting stuck into meaty, technical content and making it say what it is trying to say – in plain English! #technicalcontent #science #engineering #STEM #academic #writing #projectprofiles #webcontent #construction #mining #resources #infrastructure #engineering […]