It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An […]
When an actual (Champagne) champagne maker visits Perth for the first time, you go. Here’s my lighthearted account of An Evening with Olivier Bonville from Champagne Franck Bonville, Champagne Franck Bonville, for Weekend Notes. Thanks to Howard Park Wines for making the event possible (and the great banter!) and The Shorehouse for hosting.
Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns […]
Ahhhh, social media. Isn’t it wonderful… And yet sometimes not… I recently wrote an article for Roooar Magazine, Use Social Media to Empower Not Disempower, about my love/loathe relationship with social media. It’s different for personal and business, but I use it in ways that suit me for each rather than feeling compelled to be […]
Client: Ouwens Casserley Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words […]
Client: Ouwens Casserly Projects The brief: Adelaide-based property developer Ouwens Casserly Projects was looking for website copywriting and editing services for its new sustainable urban development, Third Avenue. After some interstate phonecalls and emails to consolidate the brief, Little pink typewriter got typing. It was a super-tight timeframe, but we got there! I wrote/edited keyword-driven copy for […]
“Need an excuse to head to Kells for a weekend of literature, culture and arts – and then some? The Hinterland Festival is back! With a huge line-up of authors and artists, there’s something for everyone! What’s on? The festival will again serve up a mix of events about literature, sport, history, cookery, politics, journalism, architecture, the law, music, […]
Today is all about gritty, technical content for one of my construction industry clients. It’s not everyone’s cuppa tea, but I love getting stuck into meaty, technical content and making it say what it is trying to say – in plain English! #technicalcontent #science #engineering #STEM #academic #writing #projectprofiles #webcontent #construction #mining #resources #infrastructure #engineering […]
It’s International Literacy Day – a subject close to my heart. Grammarly says it best in its blog post, Illiteracy is still a human rights issue: “Today marks the fifty-first anniversary of International Literacy Day, a holiday that recognizes literacy as ‘a foundation to build a more sustainable future for all.’ Started in 1966 by […]
Client: Chic Bridesmaid The brief: Back in 2014, long before Little pink typewriter was even a thought, a former colleague emailed me from the US: “We’re looking for an awesome copywriter to help us build our brand and website. Even before we talked through any specifics of the company or even the mission of the […]