Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the […]
“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and […]
I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist. “We’re […]
So spelling and grammar can be tricky. And we often form and perpetuate habits rather than thinking through what we’re saying or writing. Here’s six (speaking and) writing mistakes I see alllllll the time. And, if you find yourself doing them, here’s some simple reminders to help you kick those pesky habits – and improve […]
A lot of my clients have been requesting thought leadership articles of late – which is great, because it’s one of my favourite types of content. You’ve probably heard the term, thought leader, but might be wondering what it’s all about and whether it’s worth the effort. Well… It’s a great way to share your […]
It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An […]
When an actual (Champagne) champagne maker visits Perth for the first time, you go. Here’s my lighthearted account of An Evening with Olivier Bonville from Champagne Franck Bonville, Champagne Franck Bonville, for Weekend Notes. Thanks to Howard Park Wines for making the event possible (and the great banter!) and The Shorehouse for hosting.
Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns […]
Ahhhh, social media. Isn’t it wonderful… And yet sometimes not… I recently wrote an article for Roooar Magazine, Use Social Media to Empower Not Disempower, about my love / loathe relationship with social media. It’s different for personal and business, but I use it in ways that suit me for each rather than feeling compelled […]
Client: Ouwens Casserley Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words […]
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