Content writing for This is Construction

Little pink typewriter is helping New South Wales-based construction industry publisher, This Is Construction, generate compelling, multi-channel content for its clients to showcase their expertise. Client: This Is Construction (and its clients) Project: This Is Construction (TIC) Managing Director Dean Oliver recently relaunched TIC 2.0 and was looking for freelance content writers, with experience in […]

Case study: MESA at Aldinga Beach

Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]

Local love: Mt Lawley Assist

I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist.   “We’re […]

6 common writing mistakes – and quick tips to kick the habit!

So spelling and grammar can be tricky. And we often form and perpetuate habits rather than thinking through what we’re saying or writing. Here’s six (speaking and) writing mistakes I see alllllll the time. And, if you find yourself doing them, here’s some simple reminders to help you kick those pesky habits – and improve […]

What the hey is copywriting anyway?

It seems like a fair question, eh? But one I’d almost taken for granted. A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting. We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)… An […]

2018: Little pink rollercoaster!

Oh hey 2019, I see you… almost! The ride that has been 2018 has whizzed along so fast – even with a six-week break in the middle to go on an even bigger ride across Alaska and Canada to celebrate my 10-year wedding anniversary. W’hoo! It whizzed along with all the expected twists and turns […]