Blog posts are a critical part of any content marketing strategy. So, not surprisingly, as part of my content marketing services for many of my clients, I write, edit and / or publish blog posts. Ensuring there is a diverse content mix, the blog posts might be: News articles Project wins / updates Service spotlights […]
Big question: what is copywriting and why would you need it? If you’re on this page you might be wondering exactly what I do – and if I can help. So I though I’d write a blog post to share some of the ways copywriting can help businesses. No time to think For most people, […]
So here’s a good news story about freelancing and the freelance community in general… It started with a referral – which is how most of my clients find their way to me. But, initially, in reverse. I was looking for a freelance graphic designer for one of my clients. I received some recommendations, one of […]
I love working with graphic designers. Here’s why. It recently occurred to me that while I (obviously) do a lot of writing… I also regularly collaborate with graphic designers and/or web developers to deliver a content project / product. It started way back… when I was first writing copy on a boxy old Macintosh! Yes, […]
Client: global engineering and design consultancy The brief As part of its company-wide leadership changes, my global engineering client wanted to update its leaders’ bios for its website, company CVs and LinkedIn profiles. They engaged Little pink typewriter to conduct interviews with each leader, then write the bios for the website, company CV and LinkedIn […]
Little pink typewriter is helping New South Wales-based construction industry publisher, This Is Construction, generate compelling, multi-channel content for its clients to showcase their expertise. Client: This Is Construction (and its clients) Project: This Is Construction (TIC) Managing Director Dean Oliver recently relaunched TIC 2.0 and was looking for freelance content writers, with experience in […]
As our good friends, Extreme, once sang, “More than words… is all you have to do to make it real…” Okay, 90s music references aside, for those who don’t know, while I’m primarily all about the words, I offer “more than words”… My all-inclusive or add-on service, Content Plus, goes beyond the words. As well […]
Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]
Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the […]
“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and […]
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