Why case studies should be part of your content marketing strategy

While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business. Why? Because case studies are a simple yet effective way of showcasing your expertise,  skills, services and / or products. They inform and educate your clients and prospects, without being […]

Internal comms / change management comms for energy client

Client: Energy sector company, Western Australia The brief My client is / will be experiencing a few changes over the next few months / years in relation to facilities management projects, so it’s imperative they regularly communicate with their staff about the changes and/or impacts on them. The client engaged Little pink typewriter to provide […]

Thought leadership content for global advisory, design and engineering consultancy, Arup

Client: Arup The brief Global advisory, design and engineering consultancy Arup engaged Little pink typewriter to co-write a thought leadership article about their urban design disciplines, including engineering, landscape architecture, acoustics, lighting, and safety and security. Working with the marketing manager in Sydney, via email and phone, we worked through the brief and finetuned the […]

Content writing for This is Construction

Little pink typewriter is helping New South Wales-based construction industry publisher, This Is Construction, generate compelling, multi-channel content for its clients to showcase their expertise. Client: This Is Construction (and its clients) Project: This Is Construction (TIC) Managing Director Dean Oliver recently relaunched TIC 2.0 and was looking for freelance content writers, with experience in […]

Case study: MESA at Aldinga Beach

Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]

Project profile: M&K Andrews Transport website and capability statement

Client M&K Andrews Transport The project  Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial […]

Project profile: Enviro Plant Hire website

Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire.  The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled an SEO / website development […]

Project profile: thought leadership article for global engineering consultancy

Client: GHD Location: collaboration between Perth (content writing), Melbourne (project management) and Brisbane (ecologist / environmental scientist / project lead / thought leader) The brief: Melbourne-based communications manager from global engineering consultancy GHD contacted me about writing a thought leadership article about the company’s marine engineering work for a Port of Townsville project. The process: […]

Project profile: Third Avenue website

Client: Ouwens Casserly Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words […]