Case study: MESA at Aldinga Beach

Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]

Project profile: M&K Andrews Transport website and capability statement

Client M&K Andrews Transport The project  Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial […]

Project profile: Enviro Plant Hire website

Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire.  The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled SEO / website development extraordinaire, […]

Project profile: thought leadership article for global engineering consultancy

Client: GHD Location: collaboration between Perth (content writing), Melbourne (project management) and Brisbane (ecologist / environmental scientist / project lead / thought leader) The brief: Melbourne-based communications manager from global engineering consultancy GHD contacted me about writing a thought leadership article about the company’s marine engineering work for a Port of Townsville project. The process: […]

Project profile: Third Avenue website

Client: Ouwens Casserly Projects The brief: Ouwens Casserly Projects engaged Little pink typewriter to write and/or edit website copy for this gorgeous new residential project, Third Avenue. The outcome: I wrote/edited keyword-driven copy for the new website, including the About page, and the sustainability, landscaping, architecture and selections content. Testimonial: You can read Sonja’s kind words […]

Client love: website copy for Ouwens Casserly Projects

Client: Ouwens Casserly Projects The brief: Adelaide-based property developer Ouwens Casserly Projects was looking for website copywriting and editing services for its new sustainable urban development, Third Avenue. After some interstate phonecalls and emails to consolidate the brief, Little pink typewriter got typing. It was a super-tight timeframe, but we got there! I wrote/edited keyword-driven copy for […]

Client love: editing for Adlam Transport Removals & Storage

Client: Adlam Transport Removals & Storage The brief: Edit content for marketing materials, which can then be tailored for website content. Testimonial: “Little pink typewriter helped us finetune our company profile for our marketing collateral. Although we knew the message we wanted to convey, we needed that professional edge to get it right. Jeanette was […]

Client love: website content for Q Mortgage Australia

Client: Q Mortgage Australia The brief: Copywriting for a new website. Testimonial: “I needed to update my website copy so it provided a better picture of the services I offer – and reflected my experience and values. I was referred to Jeanette, who helped me clarify and articulate my thoughts, then created the content with […]