Client: Thiess Rehabilitation Brief My Brisbane-based mine rehabilitation client, Thiess Rehabilitation, wanted to update its capability statement. As mentioned recently, I love working with graphic designers to produce complete products, like capability statements, et cetera, that require design and imagery to bring my copy to life and showcase the company visually. Following a brief over […]
Sometimes things don’t go to plan. That’s life. But that doesn’t mean we shouldn’t talk about them – or only talk about successes. So I thought I’d share this case study for a project that didn’t quite go to plan, but, in a way, was still worthwhile… Client: mining company Brief: award submission about their […]
Client: Taz Drone Solutions The brief: This project started via a referral from an industry colleague who knew I specialised in the STEM (science / technology / engineering / maths) space. So, a quick call and follow-up email later, she connected me to Andrew Davies, managing director / founder, Taz Drone Solutions, and we went […]
While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business. Why? Because case studies are a simple yet effective way of showcasing your expertise, skills, services and / or products. They inform and educate your clients and prospects, without being […]
Client: ESI Tech Group Services: I provide content marketing services, including writing, editing and publishing website articles and case studies, and LinkedIn content for industrial services and product supplier, ESI Tech Group, and its sister company, ESI Alphatec. ESI Tech Group delivers end-to-end services to the oil & gas, mining, heavy industry, marine and utilities […]
Client: Energy sector company, Western Australia The brief My client is / will be experiencing a few changes over the next few months / years in relation to facilities management projects, so it’s imperative they regularly communicate with their staff about the changes and/or impacts on them. The client engaged Little pink typewriter to provide […]
Client: Arup The brief Global advisory, design and engineering consultancy Arup engaged Little pink typewriter to co-write a thought leadership article about their urban design disciplines, including engineering, landscape architecture, acoustics, lighting, and safety and security. Working with the marketing manager in Sydney, via email and phone, we worked through the brief and finetuned the […]
Little pink typewriter is helping New South Wales-based construction industry publisher, This Is Construction, generate compelling, multi-channel content for its clients to showcase their expertise. Client: This Is Construction (and its clients) Project: This Is Construction (TIC) Managing Director Dean Oliver recently relaunched TIC 2.0 and was looking for freelance content writers, with experience in […]
Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]
Client M&K Andrews Transport The project Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial […]
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