“Besides the thrill of working on a cool project together, we wanted to create something that would have impact and make a difference to the lives of others. As cheesy as that may sound, it was true, and the sheer joy of that spurred us along. And the more excited we became about the project, independently, the more we inspired each other. Doing good and giving back is infectious like that!”
I was thrilled to share our story, including our ‘why’ and creative process for the Alphabet, with a Difference collaboration with Design by fish, for The Australian Literacy & Numeracy Foundation in Roooar Magazine‘s 19th edition, “The Money Issue”.
Interestingly, while we wanted to raise funds for – and awareness of – the work the ALNF does, our driver was really in our purpose – to *genuinely* make a difference in the lives of others.
Along with the other fantastic content, you can read our story, “Collaborating with purpose“, on pp 37-40.