Twenty Nineteen – what a hoot!

Hi everyone,

Just a quick hello and thank you for continuing to support all things Little pink.

It’s been another pretty fab year – not without the challenges that embody small busines life, of course.

For those I’ve not crossed paths with (in person or online), here’s the highlights reel.

The hubs and I kicked off 2019 with one hellova road trip to Alice Springs (his hometown) – and back. We took “the scenic route” (The Great Central Road) – rough and ready, predominantly unsealed roads, camping in a swag, et cetera…

I posted about it on my A Broad Abroad Facebook page. As well as the adventure itself and catching up with fam and friends, we managed to get to Bruce Munro’s magnificent Field of Light at Uluru. A pretty special start to the year.

As soon as we got back, we moved house, and started soaking up the warm rays and cool vibes of our new ‘hood, Maylands.

With the new house came a proper office, so Lpt HQ got a wee makeover, which included a delightfully vintage but modern (just like my brand!) Little pink keyboard.

On the keys

While I was catching up on all things Little pink and getting back into the swing of things, I got my Fringe on and wrote a few pieces for Weekend Notes and my usual film reviews for The Curb.

It occurred to me that some people don’t know what copywriting is, so I shared a summary here.

I also introduced a new service: Content Plus.

My collab partner, designbyfish, and I continued to raise awareness, and funds, for the Australian Literacy and Numeracy Foundation, via our Alphabet with a Difference poster, one of which we donated as a prize at Fusion Biz Co’ International Women’s Day breakfast and another to the Broome Women: Thriving in Business workshop hosted by the Broome Chamber of Commerce and Industry.

We were fortunate to secure two new stockists for our alphabet products – The Stripey Horse in Perth, and Open House Creative Collective in Brisbane. And, we unveiled our gorgeous new products. Swoon.


Speaking of International Women’s Day, I had the absolute privilege of attending the Engineers Australia (Western Australia division) breakfast featuring the incredible Turia Pitt, while mingling with and meeting my favourite peeps –  engineers. You can read my wrap-up here.

I supported fellow small business owner Gillian Corker, Luss Digital, by participating in her super handy and superbly titled WTF is SEO workshop.

Image courtesy of Simone Harris Photography

After getting a random message on LinkedIn (as you do!) I was invited to a couple of APMP WA Chapter events: a networking drinks and a breakfast, which were great opportunities to meet fellow technical content writers and hear from bid writing experts.

Content, content, content

I again worked with the fab team at Wolf Lane Innovation Hub on a new research project for the aged care sector, and my old friends at FORM on a couple of projects, including the second annual Scribblers Festival and the magnificent A Man, A Monster and The Sea.

I continued working with industrial, engineering, construction and STEM organisations, including ANCOLDIKAD EngineeringMonford and Teksal Safety, and property sector gurus, Ouwens Casserly Projects, for whom I provided/am providing copywriting, editing and/or digital content services, including website content, blog posts, news articles, thought leadership content,  LinkedIn / Facebook content, tender documents and long-form, scientific documents.

Small business support

I also completed some smaller content strategy and writing projects for small businesses – a design agency in Melbourne, a nutrition company in Sydney, a fitness business in Brisbane, a plumbing business in Brisbane, a martial arts club in Adelaide and a landscaping business in Perth! Diverse or what!


I am still banging on about and supporting my favourite non-profits, the Australian Literacy and Numeracy Foundation, Dress for Success and Share the Dignity by donation and in person, including Share the Dignity’s DigniTEA, Yoga4Dignity and Run4Dignity.

Off the clock, I’ve had plenty of fun – with mini socio-cultural adventures to York and Southampton (WA not the UK!), Adelaide and surrounds, and Melbourne, fitting in yoga when I can (which has been incredibly infrequent of late!), and returning to the softball diamond and roller skating rink – true story. It’s all about balance. Literally!

I’m working on a few projects over the “break”, but mostly looking forward to spending our first xmas in our new home, with our new (ish) Labradorable puppy, Scout Brown.

W’hoo. How was your year?

I trust you’ve had a happy and healthy one.

Thank you, again, to everyone for continuing to support Lpt.

Roll on 2020.


Image courtesy of Jacqueline Jane Photography

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