It seems like a fair question, eh? But one I’d almost taken for granted.
A fellow copywriter and I were having a chat yesterday about how different people define (and, er, spell!) copywriting.
We’ve seen it written as “copyrighting” (yeah, it’s a thing, but not what we do), “copywritting” (no), and even “copywrighting” (woah)…
An obvious deconstruction of the word, copywriting, would suggest it is the act of “writing copy”. But what does that mean?
Wiki says it’s: “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
So it’s not simply smashing out a bunch of words to make you sound gooderer; it’s a process. Before pen hits paper and/or fingers hit (little pink) keys, there’s a brief, and we listen.
It’s about getting to know you, your brand, your business, your products and/or services, and reflecting them in a way that not only encapsulates you/your brand, but is clear to your audience/target market (ie potential customers) so they respond in a way you want them to – they engage with and/or buy (or at least buy into) your brand, your services, your products, etc.
While we word-nerds can get a bit complacent about what it is, and, gasp, assume everyone knows what it is, our convo yesterday was a timely reminder for me to remind Little pink followers about what copywriting is, and while I’m at it, the types of copywriting I provide.
So, here they are:
- annual reports
- award submissions
- blog posts
- case studies
- feature articles
- media releases
- project profiles
- team bios
- web content
Need copywriting for any of that stuff? Holler at me over here.