What a year What. A. Year. There is no doubt in anyone’s mind that 2020 has been… interesting… challenging… for most people and businesses, globally. Starting with the devastating bushfires throughout Australia, and then of course, Covid, life has changed for, arguably, everyone in the world in one way or another, or many. As a […]
Client Ouwens Casserly Projects The project Buyer book for MESA at Aldinga Beach, South Australia The brief When Sonja, Ouwens Casserly Projects, emailed me to see if I could write some copy for a new development, she said she had a feeling it might go “from zero to 100” pretty quickly. She wasn’t wrong. The […]
Client M&K Andrews Transport The project Website content and capability statement The brief M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts. The process After our initial […]
Two (or more brains) are better than one! As someone who generally provides words and project management, I often collaborate with graphic designers and/or web developers to deliver a project/product. We need each other to deliver a professional product and outcome for our clients. My graphic design / web development / design colleagues wouldn’t be […]
The wonderful team at The Australian Literacy & Numeracy Foundation (ALNF) has shared a blog post about our Alphabet, with a Difference project. My partner in creativity, Celeste Fishburn, Design by Fish, and I absolutely loved creating this project. You can read more about it here. Support the ALNF and their fabulous work if you can. […]
With the continued dominance of digital media and reduced production of print media, there is still a place for editorial – albeit online. But how do you decide which publications to target and what content to pitch? For many businesses, mainstream media may not be appropriate, but targeted content for industry publications might be. […]
Writing services content, like product content, can be challenging, and it’s also easy to default to a simple list, without considering the audience. When I’m writing content about a company’s services, like this article for Wilshaw Engineering, it’s ideal to show the services in action, using real-life projects / applications. Instead of simply listing the […]
Client: Enviro Plant Hire The project In collaboration with two fellow small business owners, we delivered a new website for Australian, sustainable plant hire business, Enviro Plant Hire. The brief I was referred to the company by a previous client and given a (brief!) brief over the phone. I wrangled an SEO / website development […]
“How to write product content without sounding too salesy” probably seems like a contradiction in terms. After all, isn’t that the point of product content – to sell? Well, yes. But not immediately. First, you have to build trust. Writing product content can be tricky and it’s easy to default to “listing the specs” and […]
I recently wrote about how much I love supporting local businesses and how you can support small business. But I got a bit of a shock when I saw my own mug in my social media feed, as I was featured by local business directory and fellow small business cheerleaders, Mt Lawley Assist. “We’re […]
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