Client

M&K Andrews Transport

The project

 Website content and capability statement

The brief

M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts.

The process

After our initial phone call, Kerryanne, the K in M&K Andrews Transport, completed my Little pink brief so I could ascertain their priorities, brand voice and key messages – and SEO key words / phrases. The capability statement was most pressing, so we got cracking on that. We then had a Zoom call with the website developer so we could work concurrently on the website.

The outcome

I wrote / edited copy for the website and capability statement, including:

• Company profile / About page

• Services, including equipment and resources

• Experience, including project summaries

• Management Systems, including the company’s Workplace Health and Safety, Quality and Environmental and Risk policy statements

The capability statement is editable / customisable for bids / tenders and the website makes it easy for customers and potential customers to find exactly what they’re looking for.

M&K Andrews Transport can now use these content pieces to communicate consistently and effectively on their LinkedIn and Facebook pages.

Here’s what Mark and Kerryanne had to say: