Project profile: M&K Andrews Transport website and capability statement


M&K Andrews Transport

The project

 Website content and capability statement

The brief

M&K Andrews Transport, a bulk materials haulage transport and quarry materials company in regional Queensland, needed a website and capability statement to help them create a strong brand presence and confidently pitch for highly competitive government contracts.

The process

After our initial phone call, Kerryanne, the K in M&K Andrews Transport, completed my Little pink brief so I could ascertain their priorities, brand voice and key messages – and SEO key words / phrases. The capability statement was most pressing, so we got cracking on that. We then had a Zoom call with the website developer so we could work concurrently on the website.

The outcome

I wrote / edited copy for the website and capability statement, including:

  • Company profile / About page

  • Services, including equipment and resources

  • Experience, including project summaries

  • Management Systems, including the company’s Workplace Health and Safety, Quality and Environmental and Risk policy statements

The capability statement is editable / customisable for bids / tenders and the website makes it easy for customers and potential customers to find exactly what they’re looking for.

M&K Andrews Transport can now use these content pieces to communicate consistently and effectively on their LinkedIn and Facebook pages.

Here’s what Mark and Kerryanne had to say:

Thanks so much for your guidance and support to get our website, capability statement and branding on track! We’ve truly appreciated all of your wise, witty and sincere input.”

Want website copy or marketing content? Need Little pink typewriter? Or just want to know more about what I do?

Email me at or drop me a line via my Contact form.

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