Little pink typewriter walking for National Breast Cancer Foundation

Throughout November, I’ll be donning my little pink walking shoes to take part in the National Breast Cancer Foundation (NBCF)’s “5km A Day Run or Walk Challenge“, to raise money for breast cancer research. What is NBCF? The NCBF is Australia’s leading national body funding world-class, game-changing breast cancer research. Nine Australians lose their life […]

Virtual reality experience with visualisation technology experts, CADWalk

My Perth-based client, its architect partners, SPH Architects & Interiors, and I visited VR designers / specialists, CADWalk, to learn about the technology, how it was being applied to their construction project, and of course, try it out. Cue: awkward photos and walking into “imaginary walls” and falling down “imaginary stairs”. How does it work? […]

Staff profiles for global engineering consultancy

Client: global engineering and design consultancy The brief As part of its company-wide leadership changes, my global engineering client wanted to update its leaders’ bios for its website, company CVs and LinkedIn profiles. They engaged Little pink typewriter to conduct interviews with each leader, then write the bios for the website, company CV and LinkedIn […]

Why case studies should be part of your content marketing strategy

While all companies are different and therefore have different content marketing strategies and preferences, case studies are an ideal marketing tool for almost any business. Why? Because case studies are a simple yet effective way of showcasing your expertise,  skills, services and / or products. They inform and educate your clients and prospects, without being […]