Client love: website copy for Koi Girl

Client: Koi Girl

The brief: The magnificent Jay Crisp Crow referred Tanya, owner of Perth label, Koi Girl, to me to write the About page for her new website.

It’s always interesting to learn more about the story behind a brand – especially when the brand involves handbags and shoes! So I was a bit (read: very!) excited to be asked to write this one!


“I wanted my About page to tell the story behind my brand, without sounding cheesy or salesy. I was referred to Jeanette and she got onto it right away. We had a chat on the phone and she ‘got’ what I was wanting to say – in the first draft. I love how my About page sounds now – it really captures the essence of my brand and makes me proud of my brand.”

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